Thursday, April 20, 2017

Study Task 3 - part 2 - Survey plannet

Defining the design problem: What effect has technology has on the design process within Graphic design over the last 25 years?

There are many issues relating to this question to resolve and explore such as:


  1. People loosing there jobs due to technology taking over there medium 
  2. The cost of technology 
  3. The price of printing in quantities 
  4. The influence on young professionals 
  5. The impact on students leaving university trying to find jobs
  6. software programs are easy to learn therefore its easy to be called a designer 
  7. The world being manipulated by mainstream designers
  8. Equipment being very disposable 
  9. How design is seen as something easy & not a real subject
Because of this I could relate my research to campaigns, branding or possibly editorial. 

What is my research going to be based on? 

My research will focus on campaigns which argue, or aim to change opinions of people ideas of the design industry and digital and traditional printing methods. 

Who will be your target audience through this process? 

The target audience that i will aim at will be young professionals and most of the age generation due to the lack of belief in the design industry today. 

The reason for this choice is because during research, I carried out a survey and found that a number or older people believed Graphic design as a subject as was not a real art form or subject & they believed that all we do is use a computer, and claim anyone could do that job.  This is the survey which was carried out: 













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