Study Task 08 - SB2 - Pitching your ides / further developments - development

Introduce your brief (design problem) to your peer and pitch each of your three prototype solutions.

Cop essay Question: 

What effect has technology had on the design process within Graphic design over the last 25 years?

Your main idea as a whole: 

In my essay a common topic which is mentioned is the lack of creatives using tradtional methods in there work, because of the age of the new digital technology, from research & the writing of the essay i have been intrigued by the idea of trying to bring traditional design methods back into modern today society. 

The idea:  To create a buisness/company that promotes tradtional work, or work that include tradtional methods in the process.

The company:

The company is rhetorically a  a group of collectives who are passionate about traditional methods of design such as screen printing, letterpress, lino printing etc., we feel that since the introduction of the Apple mac that design has undergone a huge change meaning that designers now create everything digitally and are forgetting about the old love for traditional methods.

The objective will be to create a website to remind young creatives, company's buisnesses, and profeshionals how tradtiional methods are still intresting and if anything more interesting! Technology is taking over the deisgn indusrty and is becoming harder and harder to be unique with art work,now we have google the idea of theis company is to make that change.

 What this website will include: This website will post work that has been emailed in by young proffeshionals,students, universities, colleges, company's and buisnesses that use tradtional methods that either influence their designs or create their designs in some way! It will also host indutions to things such as: Screen printing,lino printing, letter press, to give people who are unexperianced in these areas a chance to learn. This website will also have a creative chat, as understood in research found creatives who are trying to research out to profeshionals find it difficult to get replys, this chat whch will be created helps creatives connect with eachother, from this they will have networking oppertunities. 

To advertise the company posters have been created in a modernist style to get more people intrighued about the website, these posters use a mixture of digital and tradtional design. Inspirational quotes which have been included in my essay which have been placed on the poster designs also, these posters are to encourage designers.

a) how each resolves the design problem:

Posters

• Posters have been tradtional printed & also include digital elements 
• The posters have been created in a modernist style which links back to my essay. The modernist style is also simple this reason is because during my reserach i found that modernist art work is simple itself, and is clearer to understand.
• They have kept a constant theme throughout them all making them look more profeshional 

• The posters link with the website being in a traditional modernist style 

Website 

• Relating back to research i found that websites that best communcated were simple and clear, so I Ftried to keep a similar theme keeping it symplystic
• From research i found bright colour was an eye catcher so added a bright colour. 
• From research I also found that on the first page welcoming page of sites that there was either an image or video that drew peoples attention, so i decided to add a large scale image to draw attention. 
• The image choice in which was used is collage of imagery, from research i found that sites made everything digital that they posted on there site so i wanted the site I was creating to look different right from the start. 
• From research i found that companys and buinsess would be more popular if they hosted events, and had good reviwes, so i figured it would be a clever idea to include these into the site.
• Hosting inductions for people who are egar to learn shows the consideration of people who are intrigued about tradtinal methods, and bringing it back to life. 
• I considered the typeface from research i know i needed something bigger and bolder.

b) your design decisions, 

Difficulties 

As a designer i've always found it hard to create logos that are innotive and this is something that i continue to work on a creative, so through this process I am looking to improve my logo/branding designs skills, to create more innotive, meanigfull logos.

I found screen printing difficult, screen printing isnt something ive done loads of but its something that i am deeply inrigued by, becuase i've noticed my lack of skill but enjoyment in this process, I decided to join a screen printing and woodblock course for over summer to expland my knowlege. 


d) any distribution considerations.

From what i found in my research, for distribution I needed to make my finals profeshional, realistic, eye catching and unique and I believe that i have managed to do this so far.

Feedback

During this assighnment i have asked for constant feeback on my practical work to help influence the final outcome: 

• Your website and posters have a good mix of traditional and digital 
• Include the menu bar in other sections of your page so you dont have to keep scrolling to the top of the page.
• Great use of space and imagery 
• Great vareity lots of choice 
• Try influencing the pink colour more into you posters just to give a stronger link between posters and website, maybe include the logo on the posters also, overal great work. 
• Colour combination works well
• Try and do a mockup of the creative chat